Thursday, August 10, 2017

Two Short Vids from the Star Wars: Han Solo Set

If one thing bringing Ron Howard to the set of Han Solo has shown - its how an experienced master "should" be teasing an upcoming film. JJ Abrams and others have taken the over kill approach of putting a cone of silence on everything. Characters names, vague descriptions, costumes, and other plot irrelevant details are treated as if they are state secrets that will blow the entire movie wide open if revealed (only to learn later that holding back those details was just silly.) Ron Howard instead of merrily tweets short videos and the occasional picture from the set. None reveal a thing about the movie and still maintain the cone of silence but at least gives fans the illusion they are part of things. Its the cake and eat it too solution that for some reasons others are incapable of. Today the director tweeted two short videos (see below) that shows a green screen junk yard like set, lets us know it involves a crane while another shows an old speeder decaying on a icy ground. What useful thing did we learn? Not a thing but we feel like we did. That is marketing mastery at its finest.

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